Digital transition, transformation, and acceleration
The time has come! We must get to work and start working on the recovery of our companies. We need to start addressing the challenges ahead, building on the knowledge of the pandemic’s impact on organizations.
There is no doubt that ACTION is needed, and digitalization is at the heart of the agenda for economic recovery. For this, it’s first necessary to assess the state of play of organizations, to understand whether the digital maturity is adequate for the implementation of:
- Digital transition – The beginning of the digitalization of organizations. Associated with this, is the creation of the online presence (website, social media) and the digitization of some processes.
- Digital transformation – The implementation of platforms that place the business based or highly complemented in the online. Deployment of Cloud tools for decision support and dematerialization (total or near total processes).
- Digital acceleration – Using Digital to scale the business to other sectors or markets.
The digitalization process, though debatable, only serves to make companies aware that there are several states of maturity and that it’s necessary to evaluate which processes, solutions, or mechanisms need to be implemented in order to move forward through the various stages, to take companies to a new level of digital evolution.
For this, action is needed. Action to look at digital or online in a different way. Conceiving the business in such a way as to provide a response based on technology, reinforced by the active participation of business owners/entrepreneurs in the implementation of digital-based solutions. It’s not necessary to transform the product, but it’s necessary to transform the business.
Look and sign up for marketplaces, implement new trends (BigData, artificial intelligence, business intelligence, cloud solutions, IoT), and link them to existing models. Strengthen innovation and communication. All this is essential to be able to restructure models and relaunch companies, based on new capabilities and competencies, to ensure the fundamental: growth and business continuity.